Society of
Children's Book Writers
and Illustrators

What’s Your Picture Book Hook?

Date(s) - 04/02/2020
7:30 pm - 9:00 pm

SCBWI Dakotas is pleased to offer the following webinar:

What’s Your Picture Book Hook?

Learn from Frances Gilbert, Editor-in-Chief of Doubleday Books for Young Readers, what is a hook? And why do you need one? Learn why it’s not enough to just write a nice story: What is the unique detail about your manuscript that will catch the eye of agents, editors, sales reps, book sellers, librarians, and ultimately your customer? Does your story have enough to stand out in a crowded market? Is your elevator pitch effective? We’ll talk about the kinds of hooks the publishing industry looks for and will look at recent picture books to examine what details might have given them an edge.

The last 30-minutes will be devoted to your specific questions.
About the Instructor:

FRANCES GILBERT started her career in children’s books when she was still a child, working in the children’s department of her town library throughout high school. After graduating from university with an M.A. in English, Frances’s first job in publishing was as a Book Club Editor at Scholastic Canada in Toronto. She moved to New York in 2000 to set up a children’s editorial division at Sterling Publishing, where she stayed till 2012. Frances then moved to Random House Children’s Books, where she is Editor-in-Chief of Doubleday Books for Young Readers. Titles she has acquired and edited include: The Purloining of Prince Oleomargarine by Mark Twain, Philip Stead, and Erin Stead; I Don’t Want to Be a Frog by Dev Petty and Mike Boldt; the Hello, World! board book series by Jill McDonald; Bunny’s Book Club by Annie Silvestro and Tatjana Mai-Wyss; and Wordy Birdy by Tammi Sauer and Dave Mottram.

In addition to editing children’s books, Frances also writes them: She is the author of I Love Pink and I Love My Tutu! (Step Into Reading), an abridgment of The Secret Garden (Little Golden Books), and the forthcoming titles Go, Girls, Go! (Beach Lane/Simon & Schuster); I Love My Grandma (Step Into Reading); and I Will Always Be Your Bunny (Doubleday).

You can follow Frances on Twitter at @GoGirlsGoBooks, where she posts about children’s writing, editing, and girl-centric picture books.

TIME AND DATE: April 2, 2020 at 7:30 P.M. (CST)

The fee for the webinar is $10 for members, $20 for non-members. (Non-members, if you would like to become a member prior to registering, go to

Members: Login to get the discounted rate.  

The fee includes access to a recording of the webinar, so if you can’t participate live, register in order to view the recording. Registered attendees will be emailed a link for the webinar prior to the live event. A link to the recording will be sent to you a few days after the event and will be accessible for a period of one month. There will be NO refunds for this event.

Please note: You must use PayPal to pay for your registration even if you do not have a PayPal account. Simply sign in as a guest. The payment may appear on your credit card bill as SOCIETYCHIL. Questions: email

Getting to the Webinar:

You will receive a link to the webinar two to three days prior to the event. This will come as an email from Dakotas@SCBWI.ORG and will be addressed to Dakotas@SCBWI.ORG (to protect your personal email address). Please check your junk mail if you do not receive the link by the day prior to the event. The night of the webinar, simply click on the link. You may be asked to download the ZOOM program. This is perfectly safe to do and allows you access to the presentation.